为爱上色

Support by: nippon paint

Who we are

Bring the world love, color and joy

The greatest creation in the world, be it the first light bulb, the first car, the first airplane or the first computer, started with the tiniest imagination. And we believe, before imagination creates anything great, it creates the happiest childhood. In 2009, Nippon Paint "Color, way of love" CSR Project set its first step to help school children in remote area to decorate, rebuild, and improve their campus and study environment. At the same time, "Color, way of love" Fund was established together with China Youth Development Foundation and Shanghai United Foundation, with the sponsor of which, Nippon Paint established its Happy Art Classroom and initiated rural art teacher training program, art college student volunteering program and other activities.

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Who we are, Bring the world love, color and joy

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Hometown’s Scenery Hometown’s Scenery

Color, Way of Love’ Project has extended to practically every part of China. Each time when we arrive at a location, there are sure to be touching moments that take us by surprise. It was in 2012 when we first arrived in Toksun town in Xinjiang, and also the first time that we experienced the Uygur people’s enthusiasm and hospitality.

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Upcoming events

Upcoming events

In 2009 Nippon Paint, in collaboration with DuPont launched the ‘Color, Way of Love’ Project. The plan encompasses the beautification of one hundred Hope Schools with a fresh coat of paint, improving the school surroundings and creating an enhanced learning proficiency and stimulating the children’s dream and imagination.

Apart from painting the exterior walls of the Hope Schools, in collaboration with China Youth Development Fund Association, the scope of the ‘Color, Way of Love’ Project also includes setting up a dedicated fund to establish Nippon Hope School and Nippon Paint arts classrooms.

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"color, way of love"